Guides

GEO and AI search guides

Start with how GEO differs from SEO, then how AEO works, how to choose tools, and what a case can prove. After that, pick the buyer scenario you need to win.

Topic guides
GEO & SEO

GEO vs SEO

SEO competes for ranked links. GEO competes for named citations in ChatGPT and AI Overviews — why both remain necessary.

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GEO

Generative Engine Optimization

How brands earn named citations in ChatGPT, AI Overviews, and Perplexity — and why GEO does not replace SEO.

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AEO

Answer Engine Optimization

AEO is the work of being written into AI answers — how it differs from SEO and how to execute it.

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Tools

AI Visibility Tools

AI visibility is mention, citation, and recommendation in generated answers. Monitoring shows the gap; execution changes the answer.

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Tools

GEO Tools 2026

A practical shortlist by job: monitoring platforms, GEO execution, and RaaS — MagUp sits in the execution bucket.

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Diagnosis

AI Brand Visibility Report

What the report measures — mention, citation, recommendation — and how a fixed prompt set separates sample ranking from purchase-intent traffic.

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Diagnosis

Brand AI Visibility Audit

A five-module audit: visibility, competitor position, citation basis, error metrics, and a prioritized roadmap.

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Measurement

AI Search Optimization KPIs

Set KPIs around mention rate, citation rate, and recommendation rate — not a tool list.

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Execution

Improve Brand AI Visibility

A diagnosis-to-execution loop for ChatGPT and Perplexity: definitions, high-intent questions, then monitor and fix.

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Solutions

Choose a GEO Solution

Eight criteria for a GEO provider: data, actionable advice, content delivery, feedback, and operations linkage.

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Case Study

GEO Case: Overseas Category Ownership

How a China-origin premium water brand captured unbranded English prompts on ChatGPT, Perplexity, Gemini, and AI Overviews.

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AEO

AEO Meaning

AEO means Answer Engine Optimization: making content citable by ChatGPT, AI Overviews, and Perplexity — monitoring is not the whole job.

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